Noam Chomsky’s 5 Filters Of The Mass Media Machine Summarized In An Incredible Animation
-by Kalee Brown
Corporations are more than willing to pay a lot of money to control the voice of the media, and news stations happily oblige because their pockets are being filled. It’s not just corporations that take advantage of mass media, whether that be through ads or literally manipulating and fabricating “news,” but the government does it too.
To make matters worse, if news anchors or people within the system try to change the narrative, they’re scrutinized or lose credibility because they’re called conspiracy theorists. Ever wonder where the word conspiracy came from?
The second filter is Advertising License to do Business. Mass media isn’t interested in attracting viewers to educate them, but rather to sell them on something. They’re more interested in engaging an audience with higher buying power than actually making a difference through education and information. Chomsky provides an excellent example, explaining:
The final filter is Anticommunism as a Control Mechanism. Everything at home seems to be a lesser evil if there’s something on the news that seems much worse (fake terrorist attacks, false enemies, and/or “radical” states). Anything that sounds too left can also be dismissed if it sounds too much like “communism.” By creating an extremely anti-communist state, the elite will never have to worry about losing control over society because their wealth and power remains safe and sound.
The good news is that we can change this reality if we collectively work to educate the masses. Let’s redefine mainstream news by encouraging people to inform themselves, spread knowledge and make a real, educated difference in the world!